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MAKING A SPLASH – Outdoor enthusiasts wanted everyone to discover countless miles of recreational waterways. My guide established a relaxed and adventurous tone that sparked an explosion in paddle-friendly sports.


BEST OF THE BEST – Top-tier engineering graduates follow multiple steps when joining the prestigious Tau Beta Pi honor society. Printed materials were the most popular route to success.


RIGHT AROUND HERE – The remote solitude of this natural area ruled out most electronic media. By emphasizing relaxation and simple pleasures, this flier appealed to technology-frazzled visitors.


WELCOMING SMILE – Hotel desk staff are often asked to recommend local restaurants to newly arrived guests. This information sheet allows even the most inexperienced staff member to offer excellent service.